Work / The ArtSpace

Where creatives build community.

The ArtSpace is a Chicago-based pop-up art gallery and center that hosts creative events, workshops, classes, and other community-based activities. This organization provides a safe, welcoming space for queer creatives to process emotions and connect, with a focus on centering and elevating black and African diasporic 2SLGBTQIA+ youth and adults.

Arts
Education
Chicago, IL
Logo Design
Visual Identity Design
Web Design
SMM

A brand built for the community.

The ArtSpace is a queer-led, community-focused organization that promotes self-reflection, healing, and growth through the arts. While not currently a registered 501(c)(3), the organization functions similarly to one and depends on the support of donors and partner orgs to continue supporting the people it works with. Both of these factors informed every decision made while building The ArtSpace brand.

By contrasting colorful, art-driven visuals with clean, structured design, I was able to create something that puts community first, stays authentic, and appeals to corporate donors and partners. This approach has helped The ArtSpace expand the resources and opportunities it provides and better connect with and serve creatives, students, and the community as a whole.

Leveraging social and online channels.

To support The ArtSpace throughout all of its marketing and outreach initiatives, I created on-brand social and digital materials, client-editable templates, and a library of ‘plug-and-play’ assets. This has helped the organization better connect with community members, donors, and partners by reducing the pain points in its marketing process while staying visually cohesive.

Mockup of social media event posts and Eventbrite Banner

Mockup of social media call for artists post

Mockup of Canva Asset Library and tempaltes

Project Overview
Company Mission To strengthen community, promote healing, and build connection through the arts.
The Challenge The ArtSpace started as a clear idea backed by the passion and vision of its founder, but lacked a cohesive visual identity. This made it difficult for the organization to access the resources it needs to better support and connect with the people it serves.
Our Collaboration Working together, we created an identity from the ground up that matched the organization’s heart, pinned down a clear, visual direction that supported current (and future) goals, and designed materials that reduced day-to-day friction.
All Services Visual Identity Design, Brand and Class/Product Logo Design(s), Social Media Marketing, Template Creation, Additional Marketing and Print Collateral Creation, Web Design (Front-End), SEO, Copywriting, Copyediting, Photo Retouching, Library and Asset Creation

Details
Company	The ArtSpace
Industry	Arts, Education
Role	Design, Copy, Rollout + Execution
Website	TheArtSpaceCenter.com
Credits	Supanut Piyakanont (The Noun Project, Select Website Icons)

Confidential and/or proprietary information has been omitted or replaced with stock images and/or descriptions in compliance with non-disclosure agreements (where applicable).