At its heart, Audrey’s Cabinet is a people-first business built from the lived experiences of its founder and desire to make a difference. These aspects of the business are what make Audrey’s Cabinet what it is and significantly impacted every aspect of the brand’s refresh.
Our goal was to capture a personal, ‘luxury-meets-home’ vibe across its products, website, and other branded collateral. To do this, I took what the company already had and expanded on it, creating meaningful visuals, new consumer touch points, and clear guidelines for both the visuals and messaging.
As Audrey’s Cabinet prepared to release its Omni Black product line in store, refreshing its product labels was essential. While the original labels followed the spirit of the brand, they lacked space for required barcodes and used tiny, hard-to-read text.
Not only did I help resolve these issues, I helped Audrey’s Cabinet make the most of this opportunity. In addition to the label refresh, I built companion landing pages to help capture repeat sales and created a straightforward visual system to help customers quickly tell ‘Mini’ from ‘Full’ sized products.
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