Work / B+E

Setting the new standard for commercial real estate.

B+E is a national brokerage firm that specializes in the buying and selling of net lease real estate and 1031 exchanges. This company combines experienced brokers with proprietary technology to streamline the trading process and modernize the commercial real estate industry.

Commercial Real Estate
Fintech
National, U.S.
Brand Auditing
Visual Identity Design
Templates
Sales Collateral
Brand Collateral

Modernizing an industry.

As we transformed the B+E brand, I focused on building a structured, ‘airy’ aesthetic that emphasized clean, ‘tech-forward’ design balanced by bright and professional colors. This decision allowed us to tie the company’s vision to its identity and clearly define B+E as a stand-out, modern brokerage.

Project Overview
Company Mission To set the new standard for commercial real estate.
The Challenge B+E’s initial visual identity felt outdated, dull, and misaligned with the company’s vision and direction. While the brand fit in with its industry and competitors, it failed to capture the technology-forward aspect of the company and highlight its efforts to modernize CRE.
Our Collaboration Working with the co-founders as well as the marketing and tech teams, we reworked the brand into something that married CRE and tech. I pulled inspiration from tech giants such as Google, Airbnb, and similar fintech companies, seasoning the largely blue palette with bright color pops and clean, negative-space-heavy layouts.
All Services Visual Identity Design and Brand Transformation/Alignment, Brand Auditing, Brand Activation and Rollout, Collateral Creation, Template Creation and Management, Copywriting

Details
Company	B+E
Industry	Commercial Real Estate, Fintech
Role	Senior Graphic Designer + Brand Lead (In-House)
Timeline	9 Months (Ideation to Launch Completion)
Credits	In Collaboration with the B+E Marketing and Tech Teams

Confidential and/or proprietary information has been omitted or replaced with stock images and/or descriptions in compliance with non-disclosure agreements (where applicable).