Work / Swift

Changing how Chicago commutes.

Swift is an app-based navigation service created to improve day-to-day commuting and provide a better, more personalized travel experience for all Chicagoans. This company is committed to helping people get where they need to when they need to, while avoiding hazards and mobility barriers.

Technology
Mapping + Navigation
Chicago, IL
Logo Design
Visual Identity
Product Design
Strategy
Marketing

Creating the brand.

As I designed the Swift brand, I focused on building something that not only supported the company’s mission, but people would actually enjoy interacting with. To do this, I paired a motion-driven ‘speedy-snail’ mascot with bright colors and clear, pointed messaging.

Allowing users to choose how their app looks and works is a major part of how Swift works and greatly influenced my approach. I chose to keep the brand flexible and build customization options directly into its visual identity and application guidelines.

Designing the product.

When I designed the Swift prototype, I wanted to create something that felt familiar and easy to pick-up, while also being playful and unique. The app features in-depth route, trip, and interface customization options, real-time hazard reporting, and much more.

Mockup of Swift app display/interface customization options

Mockup of Swift app display/interface customization options in motion

Mockup of route/travel screen for Swift app

Growing interest and visibility.

Swift’s launch campaign was designed to attract early-access users to beta test the app and drive interest in the product before its release. I focused on developing an eye catching, print-focused campaign supported by digital touchpoints to connect with commuters as they move about their day.

Mockup of bus stop billboard from Swift marketing campaign

Mockup of highway billboard from Swift marketing campaign

Mockup of CTA station posters from Swift marketing campaign

Mockup of billboards from Swift marketing campaign

Mockup of sidewalk marketing idea from Swift marketing campaign

Mockup of CTA train poster from Swift marketing campaign

Mockup of train station poster from Swift marketing campaign

Mockup of digital touchpoints from Swift marketing campaign

Project Overview
Company Mission To make commuting fast, fun, and more accessible for anyone and everyone.
About The Project The Swift project is part of a brand and product development exercise and had three core goals: (1) create something that addresses the shortcomings of other navigation services (ie. lack of accurate public transit data and mobility barrier information); (2) design an alternative that would make commuting feel like less of a chore; and (3) build something that would encourage participation and city-wide engagement.
All Services Visual Identity Design, Brand Positioning and Strategy, Marketing Campaign Design and Strategy, Brand Collateral Creation, Logo Design, Product Prototyping and Design, UX/UI, Website Prototyping, Company Naming, Copywriting, Illustration

Details
Type	Brand, Design, and Product Development Exercise
Industry	Technology, Mapping and Navigation
Role	Ideation, Design (Brand, Product, Marketing)
Timeline	16 Weeks (Ideation to Dev-Ready)

Swift was created as part of a design exercise and is currently used for portfolio purposes. For more information on opportunities surrounding this project, reach out to me.